What is Wellness?

Wellness is the optimal state of health and well-being of individuals and groups. It is the ability of people and communities to reach their fullest potential, both in terms of health and fulfillment of purpose. We are all part of achieving a healthy New Brunswick where, together, we can live in a culture of wellness. New Brunswick’s Wellness Strategy supports action on all dimensions of wellness and all determinants of health.

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What is a supportive environment for wellness?

Wellness is about more than individual lifestyle choices. It is shaped by the people around us and the places where we live, learn, work and spend our free time. Just like a tree, wellness needs the right conditions to grow. These people and places form the supportive environments that nourish our wellness like soil, water and sunshine.

Creating a supportive social environment in a home, community, school or workplace means building positive relationships that nurture the emotional well-being of everyone involved. When we feel supported by others, we are more likely to make healthier choices.

Creating a supportive physical environment means designing buildings, grounds, indoor and outdoor play or rest spaces in and around our homes, communities, schools or workplaces that are safe, encourage people to connect with each other, are accessible to everyone and support healthy choices.

When the social and physical environments (the people and places) around us are supportive of our wellness, we are more likely to be healthy and resilient and enjoy a great quality of life! There are many success stories about how people in New Brunswick are creating supportive social and physical environments for wellness. The Wellness Movement celebrates these efforts and inspires further action to create supportive environments in our homes, communities, schools and workplaces so people throughout New Brunswick can make healthy choices and are empowered to thrive!

What is The Wellness Movement?

The Wellness Movement supports New Brunswick’s Wellness Strategy by being a common platform and connection point for wellness in New Brunswick. The Wellness Movement supports, connects, and celebrates all New Brunswickers – individuals, families, community groups, schools and workplaces – working on enhancing one or more aspect of wellness.

As part of their contribution to New Brunswick’s Wellness Strategy, the Department of Social Development’s Wellness Branch supports these focus areas: mental fitness and resilience, healthy eating, physical activity, and tobacco-free living.

The Wellness Movement celebrates the people and places that support our well-being. Everyone has a role to play. This website provides you with the inspiration to start your story by profiling stories in your community and directs you to tools and resources to help you, your family, your community group, school or workplace take your next step on your path to wellness. Help grow The Wellness Movement in New Brunswick. Share your story!


In 2014, The Wellness Movement has evolved from being a place where individuals, families, community groups, schools and workplaces registered online commitments to wellness, to being a portal that connects people to support sources in their communities.

We wish to thank all the groups and individuals who registered a wellness commitment since 2011 and helped bring the total to 413,366 participants in The Wellness Movement at the end of September 2014! Each and every one of you is an inspiration. This website is still for you. We have updated and adapted it to your needs to help you continue being champions of The Wellness Movement and spread the word to make it grow even bigger. Share your inspiring story and inspire others to start their own!